Stand Out On Amazon With Sponsored Brands Video

Sponsored Brands video is a new format that displays auto-playing video in shopping results and is available to Amazon sellers.

Video creative is a powerful way to tell your brand story and help differentiate your products within Amazon shopping results.


Our advertising Sponsored Brands video campaign after launching Sponsored Products and Sponsored Brands observed:

48% average increase in return on ad spend (ROAS)*

153% average increase in impressions*

162% average increase in clicks*


Follow these Sponsored Brand video ads best practices to help create a greater impact:

Know your audience—your content should be educational, demonstrative, and product focused. Create videos in local languages to help establish a stronger connection with customers in different parts of the world.
 
Show your product—help customers engage with your video by showing your logo or product from the start.

Keep it brief and focused—we recommend an optimal video length of 15–30 seconds to tell your message. Limit your content to just a handful of key selling points to ensure your message is received. Include a simple call to action (CTA) in your videos to help improve your ad’s performance.

Video Key Features: 
* 6-45 second video
* Appears on mobile and desktop
* Drives to product detail pages

*Amazon results may vary

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